At first glance it looks like a huge mascara, which is probably why it says on the packaging 'not for the eye area'! When you open it, it smells gorgeous and fruity meaning that I keep opening it just to have a sniff. The product is really good too, you just brush it over your flyaway hairs and it pushes them down without completely weighing down the hair. It also creates a nice shine on the hair but it doesn't look greasy. I think that this product is one that you'll need to pop in your bag and reapply at some point in the day as I can imagine that wind, heat and humidity will have some effect.